The importance of personally relevant knowledge for pandemic risk prevention behavior: A multimethod analysis and two-country validation

Author:

Golden Linda1,Manika Danae2,Brockett Patrick3

Affiliation:

1. Department of Marketing, McCombs School of Business, University of Texas at Austin, Austin, Texas, USA

2. Brunel Business School, Brunel University London, Uxbridge, UK

3. Department of Information, Risk and Operations Management, McCombs School of Business, University of Texas at Austin, Austin, Texas, USA

Funder

Center for Risk Management and Insurance Research at the University of Texas at Austin

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Reference41 articles.

1. Knowledge Calibration: What Consumers Know and What They Think They Know

2. Berkeley, L., Jr. (2020). Dr. Anthony Fauci says new virus in China has traits of 2009 swine flu and 1918 pandemic flu. Retrieved July 3, 2020, from https://www.cnbc.com/2020/06/30/dr-anthony-fauci-says-new-virus-in-china-has-traits-of-2009-h1n1-and-1918-pandemic-flu.html

3. The Effects of Product Class Knowledge on Information Search Behavior

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