The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention-Reference-Cited by-同舟云学术

The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention

Published:2021-07-03 Issue:2-3 Volume:38 Page:150-167
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Suhud Usep¹,Allan Mamoon²

Affiliation:

1. Faculty of Economics, Universitas Negeri Jakarta, Jakarta, Indonesia

2. Faculty of Archaeology & Tourism, The University of Jordan, Jordan

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2021.1987010

Reference69 articles.

1. The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment

2. Adilah, R. Y. (2021, January 9). Alasan Indonesia pesan ratusan juta vaksin dari berbagai negara (The reason why Indonesia ordered hundreds of millions of vaccines from various countries). Merdeka.Com. https://www.merdeka.com/peristiwa/alasan-indonesia-pesan-ratusan-juta-vaksin-dari-berbagai-negara.html

3. The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce

4. Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq

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