Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-53286-3_5
Reference40 articles.
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3. Antonetti, P., Manika, D.: Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis. Eur. J. Mark. 56, 113–132 (2021)
4. Antonetti, P., Manika, D., Katsikeas, C.: Why consumer animosity reduces product quality perceptions: the role of extreme emotions in international crises. Int. Bus. Rev. 28, 739–753 (2019)
5. Bahaee, M., Pisani, M.J.: Iranian consumer animosity and US products: a witch’s brew or elixir? Int. Bus. Rev. 18, 199–210 (2009)
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