Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals-Reference-Cited by-同舟云学术

Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals

Published:2021-11-22 Issue: Volume: Page:1-14
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Sakulsaengprapha Vorada¹^ORCID,Masterson Jonathan P.²,He Waverley¹,Schilling Andrew¹,Shi Galen¹,Mathews Simon C.¹

Affiliation:

1. Johns Hopkins University School of Medicine, Baltimore, MD, USA

2. Stanford Health Care, Menlo Park, CA, USA

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2021.2004340

Reference19 articles.

1. American Hospital Directory. (n.d). Your best source for hospital information and custom data services. http://www.ahd.com.

2. Examining the relationship between social media engagement and hospital revenue

3. Dartmouth Atlas of Health Care. (2018). FAQ. https://www.dartmouthatlas.org/faq.

4. Facebook Help Center. (2020). How do I request a verified badge on Facebook? https://www.facebook.com/help/1288173394636262

5. Hu, X. (2015). Assessing source credibility on social media–––an electronic word-of-mouth communication perspective [Doctoral dissertation]. Bowling Green State University. BGSU ScholarWorks. https://scholarworks.bgsu.edu/media_comm_diss/24/.

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