Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentions
Author:
Affiliation:
1. Preventative Research Collaboration, University of Sydney, Sydney, Australia
2. University of Sydney Business School, Sydney, Australia
Funder
The research was funded from the first author’s research budget as supplied by the University of Sydney.
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1080/07359683.2017.1346430
Reference32 articles.
1. Community Volunteerism and Blood Donation: Altruism as a Lifestyle Choice
2. Social Cognitive Determinants of Blood Donation
3. SHORT FORMS OF THE MARLOWE-CROWNE SOCIAL DESIRABILITY SCALE
4. The association between psychological distance and construal level: Evidence from an implicit association test.
5. Donating Blood: A Meta-Analytic Review of Self-Reported Motivators and Deterrents
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