Impact of Locus of Control on Health Message Effectiveness
Author:
Affiliation:
1. a Department of Mass Communication and Communication Studies , Towson University , Towson, Maryland
2. b Department of Advertising and Public Relations, College of Communications , Pennsylvania State University , University Park, Pennsylvania
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1080/07359683.2011.623114
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