From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection-Reference-Cited by-同舟云学术

From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection

Published:2022-06-25 Issue: Volume: Page:1-23
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Bradshaw Amanda S.¹

Affiliation:

1. School of Journalism and New Media, University of Mississippi, University, MS, USA

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2022.2092255

Reference43 articles.

1. POST-PANOPTIC SURVEILLANCE THROUGH HEALTHCARE RATING SITES

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3. Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

4. Business Wire. (2018). Healthgrades and MGMA Release Analysis of 7 million patient reviews; reveals what patients say about their doctors. Retrieved from: https://www.businesswire.com/news/home/20180328005370/en/Healthgrades-MGMA-Release-Analysis-7-Million-Patient.

5. CDC. (2018). Recommended childhood immunization schedule. Retrieved from: https://www.cdc.gov/vaccines/schedules/hcp/child-adolescent.html.

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