Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity-Reference-Cited by-同舟云学术

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

Published:2018-05 Issue: Volume:42 Page:1-10
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Augusto Mário,Torres Pedro

Publisher

Elsevier BV

Subject

Marketing

Reference107 articles.

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