Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries-Reference-Cited by-同舟云学术

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Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries

Published:2023-01-02 Issue:1 Volume:24 Page:39-54
ISSN:1059-9231
Container-title:Journal of Asia-Pacific Business
language:en
Short-container-title:Journal of Asia-Pacific Business

Author:

Fam Kim-Shyan¹^ORCID,Waller David S.²^ORCID,Grohs Reinhard³^ORCID

Affiliation:

1. School of Management, Harbin University of Commerce, Harbin, China

2. Marketing Discipline Group, University of Technology Sydney, Broadway, NSW, Australia

3. Department of Sports and Event Management, Private University Seeburg Castle, Salzburg, Austria

Publisher

Informa UK Limited

Subject

General Business, Management and Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10599231.2023.2197531

Reference76 articles.

1. Celebrity endorsements: a literature review and research agenda

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Do we love celebrity endorsers? The joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness;Journal of Hospitality and Tourism Insights;2023-10-10

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