The Magic Pill: The Branding of Impotence and the Positioning of Viagra as Its Solution through Edutainment-Reference-Cited by-同舟云学术

The Magic Pill: The Branding of Impotence and the Positioning of Viagra as Its Solution through Edutainment

Published:2018-02-13 Issue:3 Volume:23 Page:281-290
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

Gesser-Edelsburg Anat¹²^ORCID,Hijazi Rana¹

Affiliation:

1. School of Public Health, University of Haifa, Haifa, Israel

2. Head of Health Promotion Program, School of Public Health, Head of The Health and Risk Communication Research Center, University of Haifa, Haifa, Israel

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health (social science)

Link

https://www.tandfonline.com/doi/pdf/10.1080/10810730.2018.1436623

Reference70 articles.

1. Mechanisms of Penile Erection and Basis for Pharmacological Treatment of Erectile Dysfunction

2. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

3. Efficacy and Safety of Sildenafil Citrate in Women with Sexual Dysfunction Associated with Female Sexual Arousal Disorder

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