Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit-Reference-Cited by-同舟云学术

Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit

Published:2010-12-30 Issue:1 Volume:16 Page:79-89
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

de Droog Simone M.,Valkenburg Patti M.,Buijzen Moniek

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)

Link

http://www.tandfonline.com/doi/pdf/10.1080/10810730.2010.529487

Reference40 articles.

1. Atkin , C. K. ( 1975 ).First year of experimental evidence: The effects of television advertising on children, Report 1.East Lansing: Michigan State University. (ERIC Document Reproduction Service No. ED 116 783)

2. How and When do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation

3. Cognitively and perceptually based judgments in children's brand discriminations and preferences

4. Associations between children's television advertising exposure and their food consumption patterns: A household diary–survey study

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