Emotional Expressions in Antismoking Television Advertisements: Consequences of Anger and Sadness Framing on Pathways to Persuasion
Author:
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10810730.2013.837550
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1. Emotional expressions forecast approach-avoidance behavior
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4. Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics
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