Subject
Strategy and Management,Communication,Business and International Management
Reference58 articles.
1. Aaker, D. A. (2004).Brand portfolio strategy. Creating differentiation, energy, leverage and clarityNew York: Free Press.
2. Aaker, D. A. (2001).Developing business strategies (6th ed). New York: John Wiley& Sons.
3. Aaker. D. A., Keller, K. L. (1990). Consumer evaluations of brand extensions.Journal of Marketing, 54, 27–41.
4. Auletta, K. (2003, May 26). How roger ailes and fox news are changing cable news.The New Yorker, 58–68.
5. Bae, H. S. (1999). Product differentiation in cable programming: The case in the cable national all-news networks.Journal of Media Economics, 12, 265–277.
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献