Structural equation modelling of determinants of consumer-based brand equity of newspapers
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/16522354.2016.1145912
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1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
2. Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
3. The effect of content credibility on consumer-based brand equity: the case of Indian television channels
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