Author:
Berg Eron M.,Lippman Louis G.
Subject
Arts and Humanities (miscellaneous),Experimental and Cognitive Psychology,Gender Studies
Reference9 articles.
1. Berg, E. M. and Lippman, L. G. The effect of humor in radio advertising on novel product brand recognition. Poster session presented at the annual meeting of the Western Psychological Association. Seattle, WA. April.
2. The effect of humor on recall of a radio advertisement
3. Effects of Humor in a Radio Advertising Experiment
Cited by
26 articles.
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