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The effect of humor on recall of a radio advertisement

  • Published:1980-01 Issue:1 Volume:24 Page:13-22
  • ISSN:0021-938X
  • Container-title:Journal of Broadcasting
  • language:en
  • Short-container-title:Journal of Broadcasting

Author:

Cantor Joanne,Venus Pat

Publisher

Informa UK Limited

Subject

General Medicine

Cited by 50 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Don’t try to make me laugh, let me do: persuading employees to action;Atlantic Journal of Communication;2024-08-31

2. Consumer Reactions to YouTube Humor Ads by Type;Archives of Design Research;2024-02-28

3. Using Funny Memes for Social Media Marketing: The Moderating Role of Bandwagon Cues;Journal of Promotion Management;2022-03-27

4. Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research;Annals of the International Communication Association;2021-10-02

5. Advertisements shared through traditional media;Introduction to Advertising;2021-05-01
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