Communicating identity: how the symbolic meaning of goods creates different market types
Author:
Affiliation:
1. Arts and Culture Department, Erasmus University Rotterdam, Rotterdam, Netherlands
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/00346764.2021.2019822
Reference67 articles.
1. Empirically Distinguishing Informative and Prestige Effects of Advertising
2. Identity Economics
3. Andersen, E. S. & Philipsen, K. (1998). The evolution of credence goods in customer markets: exchanging ‘pigs in pokes’.Project no 6 MAPP - Danish programme on Market-based Process and Product Innovation in the Food Sector. Available at: https://www.researchgate.net/profile/Esben-Andersen/publication/267402623_The_evolution_of_credence_goods_in_customer_markets_exchanging_%27pigs_in_pokes%27/links/5450b28c0cf201441e938b9a/The-evolution-of-credence-goods-in-customer-markets-exchanging-pigs-in-pokes.pdf. Accessed on December 10, 2020.
4. The Social Life of Things
5. Beer choice and consumption determinants when craft beers are tasted: An exploratory study of consumer preferences
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