Tell Me What You Drink, I’ll Tell You Who You Are: Status and Fashion Effects on Consumer Conformity
Author:
Affiliation:
1. Management Graduate Program, Univali University, Itajai, Brazil
2. Business Administration Graduate Program, Fundação Getulio Vargas's Sao Paulo School of Business Administration (FGV EAESP), Sao Paulo, Brazil
Funder
Higher Education Personnel
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2022.2137720
Reference79 articles.
1. Abracerva. (2017). Número de cervejarias artesanais no Brasil cresce 37,7% em 2017. https://abracerva.com.br/2018/02/16/numero-de-cervejarias-artesanais-no-brasil-cresce-377-em-2017/
2. Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing
3. The Hunt Opinion Model—An Agent Based Approach to Recurring Fashion Cycles
4. Social Influence in the Retail Context: A Contemporary Review of the Literature
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