Customer relationship management in financial services: towards information-enabled relationship marketing

Author:

Ryals Lynette,Payne Adrian

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Reference48 articles.

1. Annual Abstract of Statistics (2000) Government Statistical Service.London:The Stationery Office.

2. Axelsson, B. and Easton, G. (eds) (1992) Industrial Networks; A New View of Reality. London:Routledge.

3. Berry, L.L. (1983) Relationship marketing. In L.L. Berry, G.L. Shostack and G.D. Upah (eds) Emerging Perspectives on Services Marketing. Chicago: American Marketing Association, pp. 25-8.

4. Berry, M.J.A. and Linoff, G. (1997) Data Mining Techniques. New York: Wiley.

5. Caruso, T.E. (1992) Kotler: future marketers will focus on customer data base to compete globally. Marketing News 26(12), 21-2.

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