Author:
Marzo-Navarro Mercedes,Pedraja-Iglesias Marta,Rivera-Torres Pilar
Cited by
9 articles.
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1. Knocking on knowledge’s door: mapping university to business marketing literature;Journal of Marketing for Higher Education;2024-03-05
2. How to define, identify, and measure societal value;Industrial Marketing Management;2021-08
3. The role of diagnostics as a means of engaged scholarship and enhancing SME research;The International Journal of Entrepreneurship and Innovation;2020-11-10
4. How to collaborate really well with practitioners;Industrial Marketing Management;2019-10
5. Relationships Between Universities and Enterprises;Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage;2018