Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors, Fundraisers, and Their Consultants
Author:
Affiliation:
1. Guildhall Faculty of Business and Law, Centre for Research in Marketing, London Metropolitan University, London, UK
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2017.1293584
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