The Roles of Self-identity Cues and Public Self-consciousness in Volunteering for Socially Stigmatized Causes on Social Media
Author:
Affiliation:
1. Department of Integrated Strategic Communication, University of Kentucky, Lexington, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2019.1689221
Reference44 articles.
1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
2. Does Victim Responsibility Influence Nonprofit Volunteerism?
3. Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
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