Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands
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Published:2019-11-17
Issue:1
Volume:32
Page:73-104
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ISSN:1049-5142
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Container-title:Journal of Nonprofit & Public Sector Marketing
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language:en
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Short-container-title:Journal of Nonprofit & Public Sector Marketing
Author:
Nogueira Mafalda1,
Santarém Francisco1,
Gomes Sandra1ORCID
Publisher
Informa UK Limited
Cited by
5 articles.
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