Cross-cultural Research in Alumni Loyalty: An Empirical Study among Master Students from German and Russian Universities
Author:
Affiliation:
1. Chair of Business Informatics, Faculty of Business and Economics, Technische Universität Dresden, Dresden, Germany
2. Department of Marketing and Management, Helmholtz-Zentrum Dresden-Rossendorf, Dresden, Germany
Funder
“Saxon Scholarship Program Regulation” offered by the Technische Universität Dresden
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2020.1760995
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