A Praxis Framework for Implementing Market Orientation Into Charities
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10495142.2013.759816
Reference84 articles.
1. Charities, organisational learning and market orientation
2. Market Orientation Among Small to Medium Sized UK Charitable Organisations: Implications for Fund-Raising Performance
3. Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services
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