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When Marketing Dare Not Speak Its Name: Understanding Market Orientation in Chinese NGOs

  • Published:2019-03-21 Issue:3 Volume:32 Page:312-337
  • ISSN:1049-5142
  • Container-title:Journal of Nonprofit & Public Sector Marketing
  • language:en
  • Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Lee Melanie W. Y.1,Chan Allan K. K.2,Prendergast Gerard3ORCID

Affiliation:

1. Alumni Affairs Office, Hong Kong Baptist University, Kowloon Tong, Hong Kong

2. Lee Shau Kee School of Business and Administration, The Open University of Hong Kong, Ho Man Tin, Hong Kong

3. Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong

Publisher

Informa UK Limited

Subject

Marketing

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of market orientation in the performance of NPOs;Innovation: The European Journal of Social Science Research;2023-09-04

2. Social Entrepreneurial Orientation in Nonprofits: The Development and Testing of a Multidimensional Scale;VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations;2023-06-20
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