I Was Thinking to Help but Then I Changed My Mind! The Influence of Injunctive and Descriptive Norms on the Donation Intention-behavior Link-Reference-Cited by-同舟云学术

I Was Thinking to Help but Then I Changed My Mind! The Influence of Injunctive and Descriptive Norms on the Donation Intention-behavior Link

Published:2022-05-03 Issue: Volume: Page:1-20
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Gugenishvili Ilia¹^ORCID

Affiliation:

1. Department of International Marketing, Åbo Akademi University, Turku, Finland

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2022.2066599

Reference46 articles.

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2. From Intentions to Actions: A Theory of Planned Behavior

3. Ajzen, I. (2002). Constructing a TPB questionnaire: Conceptual and methodological considerations. https://www.semanticscholar.org/paper/Constructing-a-TpB-Questionnaire%3A-Conceptual-and-Ajzen/6074b33b529ea56c175095872fa40798f8141867?p2df

4. From Intentions to Behavior: Implementation Intention, Commitment, and Conscientiousness

5. Efficacy of the Theory of Planned Behaviour: A meta-analytic review

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