Local Political Marketing in the Context of the Conservative Party-Reference-Cited by-同舟云学术

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Local Political Marketing in the Context of the Conservative Party

Published:2013-04 Issue:2 Volume:25 Page:127-163
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Reeves Peter

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10495142.2013.760990

Reference151 articles.

1. Marketing and political campaigning: mutually exclusive or exclusively mutual?

2. The political marketing planning process: improving image and message in strategic target areas

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