Nonprofit Marketing Expenses: Who Spends More than Others?
Author:
Affiliation:
1. School of Public Administration, College of Community Innovation and Education, University of Central Florida, Orlando, Florida, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2019.1707743
Reference62 articles.
1. American Marketing Association. (2013). Definition of marketing. Retrieved from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
2. Do Government Grants to Private Charities Crowd Out Giving or Fund-raising?
3. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
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