Determinants of African Women's Brand Sensitivity Toward Cosmetics
Author:
Affiliation:
1. Department of Agroeconomics and Consumer Sciences, University of Laval, Québec, QC, Canada
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2017.1311125
Reference107 articles.
1. Measuring Brand Equity Across Products and Markets
2. Revenue Premium as an Outcome Measure of Brand Equity
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4. Physical Attractiveness and Maladjustment Among Psychiatric Inpatients
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