The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads-Reference-Cited by-同舟云学术

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The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads

Published:2020-01-13 Issue:4 Volume:32 Page:336-351
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Ekici Nezahat¹^ORCID,Erdogan Bayram Zafer²^ORCID,Basil Michael³^ORCID

Affiliation:

1. Department of Business Administration, Faculty of Economics and Administrative Sciences, Karamanoglu Mehmetbey University, Karaman, Turkey;

2. Department of Marketing, Faculty of Business, Anadolu University, Eskisehir, Turkey;

3. Department of Marketing, Dhillon School of Business, University of Lethbridge, Lethbridge, Alberta, Canada

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1712294

Reference65 articles.

1. The theory of planned behavior

2. Can sex sell bread?

3. Third-Person Perception and Optimistic Bias Among Urban Minority At-Risk Youth

4. Sex, Lies, and Video Compact Disc

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3. Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema;International Journal of Advertising;2022-02-04

4. Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality;Frontiers in Psychology;2022-01-27

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