“Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach-Reference-Cited by-同舟云学术

“Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach

Published:2020-02-28 Issue:1 Volume:33 Page:19-37
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Polfuß Jonas¹

Affiliation:

1. EBC Hochschule (University of Applied Sciences), Düsseldorf, Germany

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1731900

Reference131 articles.

1. Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands

2. Country-of-origin marketing: A list of typical strategies with examples

3. Alibaba. 2019. Company overview. Accessed September 16, 2019. https://www.alibabagroup.com/en/about/overview.

4. Ang, T. 2018. Influencer marketing in China: No longer an option, now a necessity. China Economic Review. Accessed September 16, 2019. https://chinaeconomicreview.com.

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