Domestic Product Involvement and Consumer Willingness to Buy Domestic Products: Empirical Testing of a Cognitive Consistency Theory Framework
Author:
Affiliation:
1. Marketing, Southern Connecticut State University, New Haven, Connecticut, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1727393
Reference30 articles.
1. The generality of the automatic attitude activation effect.
2. “Ours” or “theirs”? Psychological ownership and domestic products preferences
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