Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers
Author:
Affiliation:
1. College of Professional and Continuing Education, The Hong Kong Polytechnic University, Kowloon, Hong Kong;
2. Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2019.1635551
Reference78 articles.
1. Towards an understanding of inequity.
2. Luxury product to service brand extension and brand equity transfer
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