Pushing for Gender Equality in Advertising: Gender Role Stereotypes in the United Arab Emirates

Author:

Slak Valek Natasa1ORCID,Picherit-Duthler Gaelle1

Affiliation:

1. College of Communication and Media Sciences, Zayed University, Abu Dhabi, UAE

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Reference48 articles.

1. Advertising Standards Authority. 2019. Depictions, perceptions and harm: A report on gender stereotypes in advertising. https://www.asa.org.uk/asset/2DF6E028-9C47-4944-850D00DAC5ECB45B.C3A4D948-B739-4AE4-9F17CA2110264347/

2. Arab Region SDG Index and Dashboards Report. 2019. Abu Dhabi and New York: SDG Centre of Excellence for the Arab Region/Emirates Diplomatic Academy and Sustainable Development Solutions Network. https://www.sdgindex.org/reports/2019-arab-region-sdg-index-and-dashboards-report/

3. Images of Women in the United Arab Emirates Mass Media

4. Gender Roles in the Arab World: Development and Psychometric Properties of the Arab Adolescents Gender Roles Attitude Scale

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