A Cross-National Study Investigating the Role of Country of Origin and Word of Mouth in Expatriates’ Decision Process When Seeking a Healthcare Provider-Reference-Cited by-同舟云学术

A Cross-National Study Investigating the Role of Country of Origin and Word of Mouth in Expatriates’ Decision Process When Seeking a Healthcare Provider

Published:2022-03-10 Issue:1 Volume:35 Page:47-62
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Freundt Valeria L. M. A.¹^ORCID,Bortoluzzo Adriana Bruscato²^ORCID

Affiliation:

1. Business and IT Department, College of North Atlantic, Doha, Qatar

2. Quantitative Methods Department, Insper, São Paulo, Brasil

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2022.2045663

Reference98 articles.

1. Selecting a Provider: What Factors Influence Patientsʼ Decision Making?

2. Country-of-origin marketing: A list of typical strategies with examples

3. Addressing international mobility confusion – developing definitions and differentiations for self-initiated and assigned expatriates as well as migrants

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