A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification
Author:
Affiliation:
1. School of Business, Emporia State University, Emporia, Kansas, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2022.2078756
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1. To belong or not to belong, that is the question: Terror management and identification with gender and ethnicity.
2. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
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