The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea
Author:
Affiliation:
1. Department of Management & Marketing, College of Business Administration Texas A&M University–Central Texas, Killeen, Texas, USA
2. Department of Marketing, Shidler College of Business, University of Hawai’i at Manoa, Honolulu, Hawaii, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2024.2303583
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4. Boudreau C. 2021. Shopping online surged during Covid. Now the environmental costs are becoming clearer. POLITICO. https://www.politico.com/news/2021/11/18/covid-retail-e-commerce-environment-522786
5. Brehm, S. S., and J. W. Brehm. 2013. Psychological reactance: A theory of freedom and control. New York: Academic Press.
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