Luxury Values Perceptions in Chinese and English: Deviation from National Cultures-Reference-Cited by-同舟云学术

Luxury Values Perceptions in Chinese and English: Deviation from National Cultures

Published:2021-08-02 Issue: Volume: Page:1-15
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Ho Nga-Ki Mavis¹^ORCID

Affiliation:

1. School of Literatures, Languages and Cultures, University of Edinburgh, Edinburgh, UK

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.1950094

Reference69 articles.

1. An Investigation of Construct Validity and Generalizability of the Self-Concept:

2. The Economic Worth of Celebrity Endorsers: An Event Study Analysis

3. Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions

4. Luxury brand marketing – The experience is everything!

5. Bain and Company. 2017. Luxury goods worldwide market study, Fall–Winter 2017. Bain Report, December 22. http://www.bain.com/publications/articles/luxury-goods-worldwide-market-study-fall-winter-2017.aspx. (accessed July 7, 2021)

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