Multinational Luxury Brands’ Communication Strategies on International and Local Social Media: Comparing Twitter and Weibo
Author:
Affiliation:
1. College of Journalism and Communications, University of Florida, Gainesville, Florida, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2019.1710736
Reference43 articles.
1. Advertising visuals in global brands’ local websites: a six-country comparison
2. Purchase intention for luxury brands: A cross cultural comparison
3. A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
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