Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement
Author:
Affiliation:
1. Management Development Institute, Gurgaon, India
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2023.2169216
Reference80 articles.
1. Revisiting the Debate over the Bottom of the Pyramid Market
2. The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19
3. The future of social media in marketing
4. Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid
5. Consumer engagement with retail firms through social media: an empirical study in Chile
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Can Glamping be a Vacation to Help Dink Couples Relax and Maintain Close Relationships?;Tourism Review International;2024-07-12
2. Leveraging social media to examine sustainability communication of home appliance brands;Technology in Society;2024-06
3. Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context;Australasian Marketing Journal;2024-04-26
4. Connecting BOP consumers and retailers: What drives small-time retailing through social media?;Journal of Retailing and Consumer Services;2024-03
5. Understanding user’s continuance intention of mobile social media apps: fear of missing out (FoMO) and users’ desired value;Current Psychology;2024-02-22
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3