The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation-Reference-Cited by-同舟云学术

The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation

Published:2014-06-20 Issue:4 Volume:26 Page:284-310
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Cilingir Zuhal,Basfirinci Cigdem

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

http://www.tandfonline.com/doi/pdf/10.1080/08961530.2014.916189

Reference173 articles.

1. Consumer Ethnocentrism, Perceived Product Quality and Choice—An Empirical Investigation

2. Comparison of country of origin effects on household and organizational buyers′ product perceptions

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