Food delivery application user segmentation in the mobile marketing world in China-Reference-Cited by-同舟云学术

Food delivery application user segmentation in the mobile marketing world in China

Published:2021-08-26 Issue: Volume: Page:1-18
ISSN:1354-7860
Container-title:Journal of the Asia Pacific Economy
language:en
Short-container-title:Journal of the Asia Pacific Economy

Author:

Li Jun (Justin)¹²,Bonn Mark A.³,Wang Juan⁴,Cho Meehee⁵

Affiliation:

1. School of Tourism Management, South China Normal University, Guangzhou, China

2. Southern Marine Science and Engineering Guangdong Laboratory (Zhuhai), Zhuhai, China

3. Dedman School of Hospitality, Florida State University, Tallahassee, FL, USA

4. Faculty of Business, Finance and Information Technology, Mahsa University, Jenjarom, Selangor, Malaysia

5. College of Hotel and Tourism Management, Kyung Hee University, Seoul, Republic of Korea

Funder

Guangdong Planning Office of Philosophy and Social Science

National Natural Science Foundation of China

Publisher

Informa UK Limited

Subject

Political Science and International Relations,Development,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/13547860.2021.1969839

Reference56 articles.

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3. App Annie. 2018. “China Was the Largest App Market in the World for Time Spent in Apps in 2017.” App Annie, February 5. https://www.appannie.com/en/insights/market-data/china-app-economy-2017/

4. Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior

5. A latent class segmentation analysis of e-shoppers

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