A latent class segmentation analysis of e-shoppers-Reference-Cited by-同舟云学术

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A latent class segmentation analysis of e-shoppers

Published:2004-07 Issue:7 Volume:57 Page:758-767
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bhatnagar Amit,Ghose Sanjoy

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

1. Half of British users have bought online,1999

2. Why web sites fall short-according to CSC study, top management and IT are out of synch;Berry;InternetWeek,1999

3. Level of measurement: once again;Bornstedt,1981

4. Do you see what i see? The future of virtual shopping;Burke;J. Acad. Mark. Sci.,1997

5. How well do you really know your e-customer?;Busch;InternetWeek,1999

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