Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams-Reference-Cited by-同舟云学术

Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams

Published:2021-04-28 Issue: Volume: Page:1-15
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Doyle Jason Patrick¹^ORCID,Kunkel Thilo²^ORCID,Kelly Sarah Jane³^ORCID,Filo Kevin¹^ORCID,Cuskelly Graham¹^ORCID

Affiliation:

1. Department of Tourism, Sport, and Hotel Management, Griffith Business School, Griffith University, Queensland, Australia

2. School of Sport, Tourism, and Hospitality Management, Temple University, Philadelphia, PA, USA

3. Marketing Discipline Leader, Faculty of Business, Economics and Law. School of Business, The University of Queensland, Brisbane, Queensland, Australia

Funder

Griffith University’s Griffith Business School as part of the New Researcher Grant initiative

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1922489

Reference46 articles.

1. Australian Government. (2018). Girls make your move. https://campaigns.health.gov.au/girlsmove/campaign-backgrounder

2. Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

3. Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement

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