Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction
Author:
Affiliation:
1. Department of Marketing, Central University, Accra-Ghana
2. Ministry of Justice and Attorney General, Prosecution Division
3. Landcaster University, Ghana Campus, Accra, Ghana
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1874489
Reference71 articles.
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4. Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism
5. Market orientation: a key to survival and competitive advantage in Ghana’s private universities
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