Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City
Author:
Affiliation:
1. Amrita School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi, India
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1464049
Reference9 articles.
1. Annual Report 2015-16 Ministry of Indian Textiles.
2. Impact of Consumer Awareness and Knowledge to Consumer Effective Behavior
3. An index of factorial simplicity
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