Marketing strategy in emerging markets: a conceptual framework
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2015.1011200
Reference59 articles.
1. Bang, V. V. (2010, December 11). Beware of large base effect.The Economic Times, p. 12.
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