Measuring social media marketing: moving towards a relationship-marketing approach
Author:
Affiliation:
1. School of Kinesiology and Recreation, Illinois State University, Normal, IL, USA
Funder
Illinois State University College of Applied Sciences and Technology
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23750472.2017.1379883
Reference98 articles.
1. When Good Brands Do Bad
2. Relationship Marketing and Social Media in Sport
3. Social Media Scholarship in Sport Management Research: A Critical Review
4. A conceptual model for acceptance of social CRM systems based on a scoping study
5. The service-dominant logic and the future of marketing
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