Impact of video product presentation and scarcity claim on mobile-based impulse buying-Reference-Cited by-同舟云学术

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Impact of video product presentation and scarcity claim on mobile-based impulse buying

Published:2023-08-30 Issue:4 Volume:33 Page:577-601
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Gupta Priyanka¹^ORCID,Prashar Sanjeev²^ORCID,Parsad Chandan³^ORCID,Vijay Tata Sai⁴

Affiliation:

1. Department of Marketing, Christ University, School of Business Management, Bengaluru, Karnataka, India

2. Department of Marketing, Indian Institute of Management (IIM) Raipur, Raipur, India

3. Department of Marketing, Indian Institute of Management (IIM) Bodh Gaya, Gaya, Bihar, India

4. Department of Marketing, Indian Institute of Management (IIM) Ranchi, Ranchi, Jharkhand, India

Publisher

Informa UK Limited

Subject

Marketing,Social Sciences (miscellaneous),Arts and Humanities (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2023.2238716

Reference136 articles.

1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

2. Effects of Media Formats on Emotions and Impulse Buying Intent

3. Explain the intention to use smartphones for mobile shopping

4. An Empirical Segmentation of Users of Mobile Banking Apps

5. The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions

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